Coway selected 'Top 100 Brands in Korea' in the 1st Quarter of 2026...31st place overall

*This content was translated by AI.

Coway announced on the 7th that it was selected as the "Top 100 Brands in Korea" in the first quarter of 2026 announced by brand valuation company Brandstock.

Coway scored a total of 867.0 points (out of 1,000) in the brand stock top index (BSTI) in the survey, ranking 31st overall, up three notches from its 2025 annual ranking.

The survey is a system to select the top 100 brands among 1,000 brands in 230 major industrial sectors in Korea based on the brand value evaluation model BSTI (Brand Stock Top Index).

Coway received excellent reviews by strengthening the competitiveness of slip and healing care brand "Virex" based on active R&D and differentiated rental service capabilities, in addition to the brand competitiveness accumulated in environmental home appliances such as water purifiers, air purifiers, and bidets.

In particular, Virex is expanding "customized solutions" optimized for users based on brand trust accumulated with existing mattress care services. Three new Sleep Tech products, including the △ Anma Mattress M Series △ Stretching Motion Bed R Series △ Sleep Sensor Mattress S Series, which was introduced at the "2026 Seoul Living Design Fair" in February, received great response from visitors and proved Virex's technology and brand competitiveness.

In addition, the recently released "Virex Pebble Chair 2" is also a product that enhances sensory design and convenience functions and is receiving positive responses from consumers. Coway continues to strengthen its customized life solutions by expanding its Virex lineup across sleep and healing care.

An official from Coway said, "This selection is an achievement that Coway has expanded its brand value not only in household appliances but also in the slip and healing care sectors," adding, "We will continue to lead the slip and healing care market based on Coway Virex's innovative technology and differentiated service competitiveness."

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*This content was translated by AI.