*This content was translated by AI.
Tesla's mid-sized SUV model YL raised its price on the 10th. The sales price was raised from 64.99 million won to 69.99 million won in one day. Like Tesla, it was done suddenly without any reason for an increase or a notice of price change.
The Tesla Model YL has gained a lot of popularity as a clear alternative to the increasing price of oil. Dou was gaining huge popularity due to the image of a high-tech car with FSD and the certainty of charging the supercharger. In addition, the popularity of Tesla model YL, which has increased its rear seat, was truly stormy.
It began full-fledged pre-contracting in early April 2026. The specific number of contracts is not disclosed in real-time due to Tesla's policy, but the industry predicts that Model YL will continue its momentum, with Tesla Korea's total sales reaching 11,130 units in March, surpassing 10,000 units per month for the first imported car brand.
However, this price increase is an urgent increase without any future. The consumer delivery period under the pre-contract was expected to be from June to July. It was a smooth start, but attention is being paid to how the price increase will remain for consumers.
Given the factors behind the price increase, the government's subsidy policy has influenced Tesla's pricing the most. If the government creates a 50% subsidy section, it has implemented strategies such as pricing to enter the section. However, according to the "Evaluation Criteria for Selection of Electric Vehicle Distribution Business Operators" announced on March 31, Tesla's probability of receiving subsidies after July is close to zero. If the price of Tesla Model YL changes due to government policy factors, Tesla has given up subsidies on its own and raised prices based on its own analysis.
Considering that large electric SUVs such as the Kia EV9 and Hyundai Ioniq 9 are in the late 70 million won to 80 million won range, the Tesla Model YL can be considered virtually competitive even if the price is set at 69.9 million won.
However, the price of a car is a promise with the consumer. It is hard to avoid criticism that overturning sales prices overnight without any prior notice or period is difficult to accept as a way to build trust with consumers and respect the Korean market.
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*This content was translated by AI.
