Audi Korea's Operating Profit Rate 'Will A6 Savior' Be Lowered Due to Continuous Performance Deterioration

*This content was translated by AI.

Audi Korea dealers have been struggling due to successive deficits and have even given up their dealership business rights.

According to Volkswagen Group Korea's 2025 audit report submitted to the Financial Supervisory Service, the group's overall sales jumped 11.9 percent on-year to 1.2528 trillion won last year. Operating profit fell 47.3% year-on-year to 9.1 billion won, but net profit rose 482% to 43.1 billion won. During the same period, Audi sold 11,1 units in Korea, down 18.2% from the previous year, and Volkswagen decreased 38.1% to 5,125.

Audi Korea dealers are in a serious situation. It is hard to find a place that does not suffer from financial difficulties. First of all, Bayern Auto, a member of Deutsche Automobile Group, lost about 6.46 billion won in operating loss in 2025 alone, reducing its deficit from about 7.1 billion won in the previous year, but its operating profit ratio is -6.17%, risking losses every year. Other dealers are in a similar situation.

Although Gojin Motors' sales increased partially, its operating loss rather increased, reaching 15.1 billion won in 2025 from about 14.4 billion won a year earlier. The operating profit ratio is also -5.75%, which is a red light. Only Taean Motors maintained an operating profit margin of 0.47 percent, but this reflects the net income generated by processing 20.2 billion won worth of company-type assets as non-operating profits rather than operating profits.

With Audi Korea's dealership performance continuing to deteriorate, Kolon Auto handed over its Audi business rights to KCC Auto Group last month, citing accumulated deficits. Industry watchers say that Audi Korea, which once claimed to be a premium, is quite unusual to return its business rights.

Against this backdrop, Audi Korea will soon introduce its 9th generation A6, a popular best-selling sedan, to the Korean market. Recently, it is known that it has even completed certification of two gasoline models. There are two models that have completed certification: 'The All New Audi A6' 40 TFSI and 45 TFSI Quattro. This certification is the first time in about seven years since the launch of the 8th generation model in 2019. However, the popularity of gasoline models in the recent high oil price situation remains the same and the burden of failing to restore consumer confidence in the selling price remains a task to be solved.

Meanwhile, Audi Korea President Steve Clotty said at a recent New Year's press conference that he would "restore trust rather than volume." In addition, Sangmu Lee Kyu-hee was appointed as the new general manager of marketing communication as of the 3rd of last month. This is why we should pay attention to what kind of leadership they will show with the launch of new cars to regain their past glory.

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*This content was translated by AI.