BYD Korea Unveils "2027 C-Ryan 7 Plus" Trim for the First Time

*This content was translated by AI.

BYD Korea introduced a new "PLUS" trim with a large number of premium specifications on April 16, 2026, with the launch of the 2027 model of SEALION 7, an urban electric SUV. The addition of this plus trim is a strategy to strengthen competitiveness in the domestic electric vehicle market by maximizing the sensory satisfaction and driving convenience of passengers while maintaining the excellent performance and space utilization of the existing model.

The biggest feature of the new plus trim is its indoor luxury and a significant upgrade of convenience specifications. In the case of seats, natural Napa leather materials are applied instead of existing artificial leather to provide a comfortable seating experience, and driver's memory seats, four-way electric waist support, and electric leg support functions are added to minimize fatigue when driving long distances. In addition, it is equipped with an easy access function that automatically moves seats and steering wheels when getting on and off to secure space, increasing convenience.Multimedia and driving assistance systems have also been strengthened. It has built an immersive sound environment by installing 12 speakers from Dynaudio, a high-end audio brand, and has newly applied a head-up display (HUD) that projects driving information onto windows and an automatic downward outside mirror linked to reverse to help secure visibility when reversing.

The C-rayon 7 is a coupe-type SUV that represents BYD's Ocean lineup, and since its launch in Korea in September 2025, more than 4,700 units have been sold cumulatively through March this year based on its sophisticated design and solid basic options. The full trim includes high-end specifications such as the Qualcomm Snapdragon 8155 chipset, a frequency variable damping suspension, and a 2.1m² panoramic glass roof as basic specifications.

The sale price of the 2027 C-rayon 7 was set at 44.9 million won in basic and 46.9 million won in plus trim (based on tax benefits and before subsidies). If the subsidy benefit is applied, it can be purchased at 42 million won and 44 million won, respectively, based on the actual purchase price in Seoul, securing high price competitiveness.

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*This content was translated by AI.