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BMW Korea is launching the limited-production 'BMW XM Label KITH Edition,' with only 47 units produced globally to commemorate the 47th anniversary of the BMW M1. This edition marks the third collaboration project between BMW and the New York lifestyle brand KITH. In Korea, only four units have been allocated and will be sold via an online draw. The exterior features the 'BMW Individual Frozen Techno Violet' color, a reinterpretation of the historical colors of the BMW M1. The kidney grille surround at the front and the diffuser at the rear are finished in black high gloss, matching the roof surround. The 22-inch M double-spoke wheels and M sport brakes are also finished in black.
The interior space was configured with exclusive specifications reflecting the brand identity of Kiss. Merino leather featuring embossed Kiss logos was used on the seats, door trims, and armrests, while logos were also added to the carbon fiber trims on the dashboard and center console. Differentiated design was completed by placing collaboration logos on the rear M lounge seats, exclusive comfort cushions, and duffel bags designed for storing charging cables.

The powertrain delivers the most powerful performance in BMW M history. Through the M HYBE system, which combines a V8 gasoline engine producing 585 horsepower and an electric motor generating 197 horsepower, it achieves a combined maximum output of 748 horsepower and a maximum torque of 101.9 kg·m. The acceleration time from a standstill to 100 km/h is 3.8 seconds. Adaptive M Suspension Professional, Active Roll Stabilization, and the M Sport Differential are standard equipment to ensure driving stability.
The purchase entry period runs from 10 a.m. on the 23rd to 10 a.m. on the 28th at the BMW Shop onLINE, and the winners will be announced at 3 p.m. on the 28th. The price is 263.8 million won including value-added tax 2Eok 6,380Man Won.
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