Nongshim Bread Manager, Strengthens LINE with 'Bread Manager Salt Pretzel'

*This content was translated by AI.

Nongshim Bread Manager launched the new product 'Bread Manager Salt Pretzel' on the 27th and plans to strengthen its LINE business.

Unlike the croissant shape characteristic of the Bread Manager series, the company plans to lead market trends by featuring the pretzel form.

Bread Manager is a brand that realizes the taste and shape of actual bread in snack form, and since launching salt bread and chocolate bread flavors in 2023, it surpassed cumulative sales of 32 million packs by last year.

A Nongshim official who spoke to this newspaper by phone said "Bread Manager Salt Pretzel combines a crispy pastry texture with a sweet and salty salt caramel flavor".

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*This content was translated by AI.