Mercedes-Benz 'Direct Sales' Transition First Model C-Class World Premiere Unveiled in Seoul

*This content was translated by AI.

Mercedes-Benz unveiled the 'The All-New Electric C-Class', the brand's first electrified model of the best-selling C-Class, at a world premiere held on the 20th at XYZ Seoul in Seongdong-gu, Seoul.

This world premiere, the first in the brand's history to be held in Korea, was organized following Mercedes-Benz Group's decision to highly evaluate the cultural influence and advanced technological capabilities of the Korean market. The event was attended by key executives from the group, including Ola Källenius Lee Sa-hoe (Chairman), and approximately 80 foreign journalists. The All-New Electric C-Class is a mid-size electric sedan segment model, offering a maximum driving range of 762km on a single charge based on WLTP standards. The new battery based on 800-volt technology delivers performance capable of traveling 325km with just a 10-minute charge.

In terms of driving performance, a 4.5-degree rear-axle steering system and AIRMATIC air suspension were applied to reduce the turning radius and achieve a ride comfort level comparable to the S-Class. Additionally, a one-box braking system supporting up to 300kW of regenerative braking force and high-efficiency heat pump technology were installed to maximize energy efficiency. The design emphasized dynamism through a coupe-like silhouette, an iconic grille embedded with 1,050 luminous dots, and a GT-style rear section.

The interior features a wheelbase extended by 97mm compared to the previous internal combustion engine model, securing space utilization, and creates a quiet and luxurious atmosphere using vegan-certified materials and Nappa leather. The 39.1-inch MBUX Hyperscreen, generative AI-based virtual assistant, and MB.OS operating system provide an integrated digital ecosystem, maintaining vehicle functions at the latest state through over-the-air updates. Active driving assistance systems, including MB Drive Pilot Pro, are included as safety specifications.

Mercedes-Benz Korea plans to introduce a total of 10 vehicle models to the domestic market this year, including four new electric vehicles: the Electric CLA, GLC, and GLB. In particular, this C-Class is the first model unveiled by Mercedes-Benz Korea following its transition to a direct sales model, signaling a sales conversion method that is also drawing attention from the headquarters. Furthermore, this year marks the 140th anniversary of the invention of the automobile, and a global campaign touring 140 cities worldwide will be conducted in parallel.

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*This content was translated by AI.