*This content was translated by AI.
->>As demand for experiential purchases of home appliances, furniture, and other products where usability and functionality are paramount continues to rise, companies are expanding "experiential stores" that allow consumers to directly experience and compare products.
->>According to industry sources on the 21st, Coway is enabling consumers to experience products in actual usage environments and make purchasing decisions through its experiential store "Coway Gallery," going beyond simple specification comparisons.
->>Coway Gallery offers a wide range of products, from environmental appliances such as water purifiers and air purifiers to BEREX beds and massage appliances where hands-on experiences like lying down or testing operation are crucial.
->>Coway has been expanding Coway Gallery stores nationwide since opening its first location in Nonhyeon-dong, Seoul, in December 2021. Last year alone, 15 new stores were opened, and recently, the company has been strengthening premium experiential touchpoints centered on department stores and complex shopping malls with high foot traffic and frequent visits from newlyweds and families.
->>Coway Gallery has particularly enhanced experiential elements for product categories where direct physical experience significantly influences purchasing decisions, such as mattresses and massage chairs. Visitors can directly operate sleep and healing care products like the BEREX Smart Mattress, Reclining Massage Set, and Pebble Chair 2 to confirm their usability and functionality.
->>Professional managers are stationed at each store to provide product experience guidance, detailed explanations, and purchasing consultations. Customers can verify not only product performance but also how the products harmonize with interior design when placed in actual spaces through the gallery-style exhibitions.
->>Recently, Coway unveiled a "Coway Gallery" pop-up store at Lotte Department Store's Jamsil branch, expanding offline touchpoints with its core customer base. The pop-up store was configured with theme zones reflecting the product's signature colors, and products were arranged to resemble actual living spaces such as bedrooms and living rooms, enabling customers visiting the department store to intuitively experience the brand and products.
->>A Coway representative stated, "We are focusing on expanding touchpoints so that customers can directly experience the innovative functions of our products and feel the brand value," adding, "Moving forward, we will strengthen our expertise in sleep and healing care and provide differentiated customer experiences through a nationwide experiential network."
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*This content was translated by AI.
