*This content was translated by AI.
Honda Korea (CEO Lee Ji-hong) announced at a press conference held on the 23rd titled 'Press Conference on Honda Korea's Business Operations' that it will end its automotive sales business in the Korean market by the end of 2026.
Lee Ji-hong (CEO) CEO stated, "Considering changes in the business environment in the Korean market, we have continued to review future business directions. We concluded that it is necessary to optimize the business structure by focusing on maintaining mid-to-long-term competitiveness and concentrating operational resources. We have decided to end our business in Korea around the end of 2026." Additionally, Lee Ji-hong (CEO) CEO added, "This was a heavy decision for our company. Since 2004, Honda Korea has served 108,599 customers. We are grateful to everyone who loved Honda automobiles. We sincerely apologize for any concerns and inconvenience caused by this decision. We will prioritize customer satisfaction."
Honda Korea Lee Ji-hong (CEO) CEO said, "Even after ending the automotive business, we plan to continue providing and supporting warranties and maintenance. More detailed information will be communicated to customers. Reporting the termination of the automotive sales business is very regrettable for our company. We will also take the impact on our dealer companies seriously. Regarding responses to this decision, we plan to conduct individual and respectful consultations with each dealer company. We will continue to maintain our relationship of trust and proceed diligently. We extend our gratitude to our employees and affiliated companies."
Regarding future directions, Honda Korea Lee Ji-hong (CEO) CEO added, "In the case of motorcycles, Honda Korea will further concentrate the company's capabilities, strengthen services, and enhance experiences."
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*This content was translated by AI.
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