Toyota Korea Launches Pre-Orders for 'All-New RAV4'… Electrified LINEup Draws Attention

*This content was translated by AI.

Toyota Korea announced that it will begin pre-orders for its flagship SUV, the 'All-New RAV4', on June 16, starting from the 4th of this month at all official Toyota dealerships nationwide. This model is the sixth-generation version, sold in over 180 countries, and is Toyota's global SUV with cumulative sales exceeding 15 million units worldwide over the past 30 years. It was officially launched in Japan on December 17 last year.

Keywords of the 6th-Generation RAV4: 'Diversification, Electrification, Intelligence'

Developed under the concept 'Life is an Adventure', the 'All-New RAV4' has improved overall product features to cater to diverse customer lifestyles while maintaining its robust design and packaging. The key themes for this RAV4 are ▲Diversification ▲Electrification ▲Intelligence.

To broaden customer choice, Toyota Korea has configured the LINEup with a total of four trims. The newly added 'PHEV GR Sport' emphasizes driving performance, significantly expanding electrification options with two plug-in HYBRID (PHEV) trims and two HYBRID (HEV) trims. Notably, it was launched without an internal combustion engine-only variant.

Driving Experience and Convenience Enhanced with Latest Technology

The 'All-New RAV4 PHEV' combines a large-capacity lithium-ion battery and high-output charging capabilities with the efficiency-enhanced HYBRID system. This improves driving range and output performance in EV mode and supports fast charging, greatly enhancing practical convenience. The HYBRID (HEV) model also delivers powerful acceleration and improved fuel efficiency simultaneously through a high-efficiency 2.5L engine and the next-generation HYBRID system.

In terms of body design, the TNGA-K platform and improved suspension were applied to further enhance high-speed driving stability and steering responsiveness. In particular, the newly introduced 'PHEV GR SPORT' trim is characterized by providing more agile and stable cornering performance through dedicated suspension, optimized steering (EPS) settings, and body reinforcement.

Intelligent safety technologies and entertainment specifications have also evolved. Equipped with the latest 'Toyota Safety Sense', driving safety has been enhanced, and 'TOYOTA CONNECT', featuring 24-hour emergency call and remote control functions, has been applied to strengthen user convenience. Inside, a 12.9-inch center display, panoramic moonroof, panoramic view monitor, and head-up display were installed to create a comfortable environment.

The recommended retail price (including VAT, based on a 3.5% individual consumption tax) for the 'All-New RAV4' is 61.8 million won for the RAV4 PHEV GR Sport, 61.6 million won for the RAV4 PHEV XSE, 57.46 million won for the RAV4 HEV Limited, and 49.27 million won for the RAV4 HEV XLE. Compared to the previous RAV4 HEV XLE trim priced at 44.15 million won, prices have risen by more than 5 million won.

Kang Dae-hwan, Executive Vice President of Toyota Korea, stated, "This new vehicle is a next-generation SUV with comprehensively strengthened product features to respond to diverse customer lifestyles," and added, "Particularly, we focused on providing a more dynamic driving experience through the PHEV GR SPORT and expanding the electrified LINEup."

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*This content was translated by AI.