Summer 2026: The Era of 'Sheer Colors' That Are Thin and Translucent

*This content was translated by AI.

This summer, the fashion market is set to embrace 'sheer colors' that are thin and translucent.

Every year around this time, the summer fashion market engages in fierce competition.

W Concept predicts that this summer's fashion market will be led by styles that maximize the lightness of silhouettes.

W Concept has selected city vacation, sheer colors, cool minimal, and soft formal as key trends for this summer.

In particular, products utilizing 'sheer colors' are drawing attention. This season, a large number of items featuring transparent pastel colors that brighten the skin tone have appeared.

A W Concept official, speaking to this newspaper by phone, stated, "Due to the early heatwave, summer clothing sales increased by 20% year-on-year over the past two weeks from the 17th to April 30."

A fashion official, speaking to this newspaper by phone, explained, "While 'see-through' and 'sheer' both share the characteristic of being translucent, they differ in the points and nuances emphasized when used in fashion. 'Sheer' is commonly used to refer to the fabric itself that appears transparent due to its extremely thin thickness, emphasizing the texture and state of the material, and conveys the meaning of 'very thin' or 'translucent.' In contrast, 'see-through' focuses on the styled look. It carries a strong functional meaning of 'what is inside can be seen' and refers to the overall fashion style that intentionally exposes skin or underwear by utilizing thin materials."

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*This content was translated by AI.