Accumulated sales of 20 trillion won and 42.5 billion packs: The golden monument of Shin Ramyun

*This content was translated by AI.

Over 40 years, sweating to sell 42.5 billion packs, achieving 20 trillion won in sales.

This is an unbelievable record for Nongshim Shin Ramyun, which marks its 40th anniversary since its launch this year. It is a monumental golden monument that is hard to find not only in the domestic instant noodle industry but also among all food brands.

If the 42.5 billion packs of Shin Ramyun are converted into noodle strand length (approximately 40 meters per pack), it is a scale that can travel back and forth between the Earth and the Moon about 2,200 times, and between the Earth and the Sun about 6 times.

Launched in 1986 as Korea's first spicy instant noodle, Shin Ramyun rose to the top of the market in 1991 and has held the number one position for 35 years to date. It has also established itself as a vanguard of K-food, spreading Korean food culture to the global community.

Shin Ramyun's success lies in its conquest of the global market. Nongshim, which first exported instant noodles to Los Angeles, USA, in 1971, successively completed production bases in Japan, its first overseas hub, in 1981, and in Shanghai and Qingdao, China (1998), and Shenyang (2000) in 1996. Subsequently, it began full-scale operations at its first factory in Los Angeles, USA, and its second factory in the USA in 2022, and established subsidiaries in Australia, Vietnam, Europe, and Russia. About 40% of Shin Ramyun's cumulative sales of 20 trillion won were achieved in overseas markets.

Cho Yong-cheol, CEO of Nongshim, commented, "The cumulative sales of Shin Ramyun reaching 20 trillion won is not just a financial achievement, but a record that proves it has been with consumers around the world for the past 40 years."

A retail industry official expressed envy, saying, "Shin Ramyun has spread the world of Korean spicy flavors, and by providing value encompassing taste, health, and cultural experiences, it has contributed to elevating K-food to a global center."

Meanwhile, Nongshim plans to first launch its ambitious new product, 'Shin Ramyun Rosé,' to commemorate the 40th anniversary of Shin Ramyun, in the Korean and Japanese markets on the 18th, and to begin full-scale overseas production and exports targeting the global market starting in June.

A Nongshim official, speaking by phone with this newspaper, said, "We are confident that Shin Ramyun Rosé will become another attraction for consumers worldwide. We expect Rosé to become a new growth engine for Shin Ramyun and further elevate the status of K-food."

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*This content was translated by AI.