Kyowon Group launches social contribution campaign 'Next Comet' with Kim Hye-seong and ChildFund Korea... Performance-linked matching donation

*This content was translated by AI.

Kyowon Group announced on the 15th that it is launching the participatory social contribution campaign 'Kyowon Group × Kim Hye-seong · ChildFund Korea Next Comet'.

In accordance with the agreement, Kyowon Group is promoting a social contribution project totaling 180 million won, which includes a 'performance-linked matching donation' that accumulates donated items based on Kim Hye-seong's hits and stolen bases during the current season while he plays in Major League Baseball, as well as support for ChildFund Korea's arts and sports talent development program 'I-Reader'.

The 'Next Comet' campaign was planned to raise public awareness of youth talent development programs and encourage more support and participation under the theme 'Please support the next comet'. The participation period lasts approximately three weeks until June 4. Participants can join by answering three quiz questions on the campaign page within ChildFund Korea's official website.

Kim Hye-seong contributes to encouraging support and interest in nurturing baseball talent through a video letter containing a message of encouragement for young baseball prospects.

This campaign was organized as part of the social contribution memorandum of understanding (MOU) signed in January between Kyowon Group, Kim Hye-seong, and ChildFund Korea. The agreement was realized with Kim Hye-seong and ChildFund Korea joining hands with Kyowon Group's social contribution mission to provide equal educational opportunities to everyone.

Among the campaign participants, 350 people will be selected through a lottery to receive either a Kim Hye-seong autographed ball (printed) or Kyowon Healthcare products 'Kyowon Health & Actiful Shot' and 'Light Fit Protein Up Shake Plus'.

Kim Hye-seong said, "Knowing that every play I make on the field is supporting someone's dream, I have no choice but to run even harder," and added, "I think it is truly meaningful to be able to help children through baseball."

A Kyowon Group official stated, "We plan to continue providing diverse support to ensure that children who lose opportunities due to environmental constraints do not exist, together with Kim Hye-seong and ChildFund Korea," and expressed, "We hope that through this campaign, support and interest in young baseball prospects will spread more widely."

Meanwhile, Kim Hye-seong continues to perform well this season, recording 22 hits, one home run, and five stolen bases in 31 games. Accordingly, the donated items accumulated so far include 22 sets of Kyowon Red Pen Complete Collection (one set accumulated per hit) and 150 sets of Kyowon Daeoreum Actiful Shot and Protein Up Shake (30 sets accumulated per stolen base), totaling approximately 180 million won in donated items. The donated items will be cumulatively accumulated game by game according to Kim Hye-seong's performance and are scheduled to be delivered to young baseball prospects through ChildFund Korea after the season ends.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.