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BMW Group officially launched ALPINA as an exclusive brand in 2026 and unveiled the research model "Vision BMW ALPINA," which embodies the essence of future design, at the "2026 Villa d'Este Concorso d'Eleganza" held in Cernobbio, Italy.
The "Vision BMW ALPINA" expresses dynamic speed with a wide and low body measuring 5,200mm and a coupe roofline. It secures space for four adults to ride comfortably, while the V8 powertrain mounted under the hood delivers a rich base at low speeds and majestic sound at high revolutions. Adrian van Hooydonk, Head of BMW Group Design, stated that ALPINA has maintained a unique Lee Nyeom-eul (CEO) of performance and sophistication, and that this vision model presents the brand's future direction.
The front of the vehicle features a prominent "Shark Nose" shape, a reinterpretation of BMW's iconic kidney grille as a three-dimensional sculpture, while the 6th-degree character line on the side evokes dynamism as if the car is moving even when stationary. The "Deco Line," continued since 1974, has been reborn with a futuristic sensibility under transparent coating, with daytime running lights and lighting crystals inside the lamps completing the visual highlight. Traditional oval four-exhaust outlets and 20-spoke wheels are mounted in 22-inch front and 23-inch rear sizes, respectively.
The interior harmonizes architectural structure with premium materials. A 6-degree theme is applied to the dashboard and door trim, while leather sourced from the Alps, accented with restrained blue and green stitching in the brand's traditional colors, adds refined beauty. Metal components are finished with beveling, a high-end watchmaking technique, and transparent crystals are used in the driving controller to focus on the essence of driving. The rear console features a dedicated crystal glass and a glass water bottle equipped with an automatic deployment mechanism.
Reflecting the philosophy of founder Burkhard Bovensiepen, "The more comfortable the driver, the faster one can drive," the "Comfort+" driving texture has been inherited. The "BMW Panoramic iDrive" on the front of the dashboard changes the color of the digital interface and head-up display according to the driving mode, and the Alpine mountain range graphics reproduce the actual ridgeline viewed from Buchloe, ALPINA's hometown.
ALPINA began in 1965 in Buchloe with high-performance tuning and set a milestone in the high-performance luxury car market in the late 1970s with the "ALPINA B7 Coupe." Positioned as an exclusive brand within BMW Group in 2026, it is expected to demonstrate strong potential in the ultra-luxury segment between BMW and Rolls-Royce.
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