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Lexus Connect2 Surpasses 4 Million Visitors, Spreading 'Japanese Hospitality Culture'

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Kim gyeong-soo

*This content was translated by AI.

Lee Byung-jin, Vice President of Lexus Korea (left), and Park Jun-su, the 4th millionth visitor (right), attended a customer appreciation ceremony to commemorate Connect2 surpassing 4 million visitors / Photo courtesy of Toyota Korea
Lee Byung-jin, Vice President of Lexus Korea (left), and Park Jun-su, the 4th millionth visitor (right), attended a customer appreciation ceremony to commemorate Connect2 surpassing 4 million visitors / Photo courtesy of Toyota Korea

Lexus Korea announced on the 20th that it held a customer appreciation ceremony to commemorate Connect2 (CONNECT TO), a brand complex cultural space, reaching a cumulative 4 million visitors. Opened for the first time in October 2014 at Seoul Jamsil Lotte World Mall, Connect2 has operated as a space offering not only vehicle exhibitions and test drives but also Lexus lifestyle and the philosophy of omotenashi (hospitality), recording a cumulative 4 million visitors approximately 11 years after its opening.

As a prize for being selected as the 4th millionth visitor, Park Jun-su, owner of the Lexus 'NX 350h', was awarded 400,000 Green Points, which can be used at the Connect2 store. Mr. Park cited the staff's service, the quality of drip coffee, and the comfort of the Owners Lounge, a space exclusive to owners, as the charms of Connect2.

Lee Byung-jin, Vice President of Lexus Korea, expressed his joy at reaching 4 million cumulative visitors and stated, "We will continue to deliver delight through programs and services that reflect customers' diverse lifestyles." Currently, Connect2 is displaying various electrified lineup models, including the flagship SUV 'LX 700h' and the plug-in hybrid SUV 'RX 450h+'. From every Thursday to Sunday, the 'Driving Experience' program, which allows test drives of Lexus electrified models for up to six hours via Naver reservations, is regularly operated.

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*This content was translated by AI.

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