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Rolls-Royce Motor Cars announced on the 21st that it was selected as the "most iconic trademark in British history" in a public opinion survey conducted by the UK Intellectual Property Office (IPO) to commemorate the 150th anniversary of the first trademark registration in the UK. The UK government institutional investor, the Intellectual Property Office, oversees intellectual property rights including patents, designs, trademarks, and copyrights, and currently protects more than 2.5 million trademarks.
The survey, conducted in April, asked participants to recommend the trademark they considered most iconic in the UK and explain their reasons in their own words. Among approximately 2,000 responses, Rolls-Royce received the most support, with respondents citing identity, tradition, and reliability as key reasons for the selection.
Rolls-Royce is a brand co-founded in 1906 by Charles Rolls and Henry Royce. The "Double R" logo, formed by combining the founders' surnames' initials, has served as a symbol of engineering and craftsmanship for over a century. Major models include the Silver Ghost and Phantom. Rolls-Royce continues to produce automobiles through the manual craftsmanship of artisans at its Goodwood headquarters in the UK.
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