Dreame to Expand Global Smart Home Ecosystem Alongside Cristiano Ronaldo

*This content was translated by AI.

- Expanding brand beyond robot vacuums to major appliances and personal care

- Strengthening AI-connected smart life experiences

Dreame Technology, a leader in smart home innovation, announced on the 26th that it has appointed Cristiano Ronaldo as its global ambassador and is launching an expansion of its smart home ecosystem.

This collaboration carries greater significance as it goes beyond simple sports marketing, representing a strategic alliance between a global technology brand and a world-renowned sports icon. Through this partnership, Dreame plans to deliver a more connected smart life experience to global consumers and strengthen its brand competitiveness.

Dreame is expanding its business scope to include a diverse range of product categories, from robot vacuums to personal care, major appliances, and small kitchen appliances, centering on high-speed digital motor and AI-based smart system technologies. In particular, the company is focusing on user experience innovation driven by AI technology and the construction of a connected smart home ecosystem.

In this global campaign, Ronaldo's image will be utilized across Dreame's entire smart ecosystem, including indoor and outdoor smart cleaning appliances such as robot vacuums, major appliances, personal care products, and small kitchen appliances.

Cristiano Ronaldo stated, "I want to partner with brands that always pursue excellence and share the value of hard work. Dreame is a brand that changes daily life to be more convenient and better with innovative technology and outstanding performance. I am delighted to join this journey toward the global market."

Colm Chang, Global CEO of Dreame, added, "This appointment of an ambassador goes beyond simple sponsorship; it is a strategic partnership between a technology innovation brand and a world-class sports icon. Ronaldo's focus and spirit of striving for the best align with Dreame's vision to lead the global market through smart technology. Both sides will work together to provide forward-looking and premium lifestyle experiences to consumers worldwide."

A representative of Dreame Korea said, "Dreame is expanding its global smart home ecosystem based on a diverse range of smart products beyond cleaning appliances. This campaign will serve as an opportunity to more intuitively convey the connected smart life experience to consumers."

Meanwhile, Dreame Technology, established in 2017, is a global premium technology brand built on core foundations of high-speed digital motors, intelligent algorithms, and bionic robot arm technology. Through a broad product portfolio ranging from smart appliances and intelligent cleaning devices to personal care products, smart mobility, and outdoor smart devices, Dreame proposes a lifestyle that reduces daily hassles and allows users to focus on their precious time.

Currently, the company operates over 6,500 offline stores in more than 120 countries and regions worldwide, providing services to over 42 million households. Furthermore, as of December 31, 2025, it has filed over 10,000 patents globally and holds more than 3,000 registered patents, demonstrating its innovative technological capabilities.

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*This content was translated by AI.