Renoma Golf Enhances Brand Presence with Sensational Video Content

*This content was translated by AI.

- Coastal Golf Course Background TV Commercial Unveiled… Captures Field Sensibility Blending with Nature

- Expands Consumer Touchpoints by Linking with Digital and Outdoor Advertising

On the 29th, Hanseong F&I (CEO Young-chul Kim), the operator of the golf apparel brand "Renoma Golf," announced that it is launching a summer season TV commercial campaign to strengthen its brand image.

Renoma Golf has continued various activities in the first half of this year, including sponsoring athletes, co-sponsoring golf tournaments, and supporting the production of broadcast programs. Through this commercial campaign, the brand plans to more actively promote its sought-after sensational field style.

The video was filmed against the backdrop of a sprawling coastal golf course, sensibly expressing the dynamic movements unique to golf and leisurely moments. By actively utilizing natural elements such as the blue sea, fairways, and sand dunes, the brand emphasized a sophisticated yet comfortable atmosphere.

In particular, by naturally capturing actual round scenes such as swings, putts, and cart movements, the campaign proposed golf apparel not merely as sports clothing but as a lifestyle item in daily life, centered on the message "All plays from Renoma golf." The restrained color tones and minimalist styling worn by male and female models effectively showcase the brand's concept of "comfort sporty casual."

The commercial will air through golf-specific channels such as SBS Golf, and is expected to expand its reach to digital platforms and offline store content.

A Renoma Golf official stated, "Through this TV commercial campaign, we focused on capturing both on-field performance and leisure in nature simultaneously. We will continue to strive to effectively convey our sophisticated sensibility and practical golf apparel style to consumers."

Meanwhile, Renoma Golf is also continuing marketing activities to expand brand experiences. Along with operating Team Renoma, which includes professionals Noh Seung-hee, Kim Si-hyun, Hwang Yu-na, and Jeon Woo-ri, the brand sponsors iM Financial Open and the Golfzon Renoma Amateur Championship, and has participated in supporting the production of the SBS Golf program "Missing Piece 12." Additionally, it is expanding communication with various consumers through KakaoTalk content, Golfzon banner advertisements, and outdoor advertising materials.

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*This content was translated by AI.