Gyo-won Tour Launches Paid Membership 'Easy Members' with Enhanced Perceived Benefits

*This content was translated by AI.

Gyo-won Tour Travel-i launched the paid membership service 'Easy Members,' which offers benefits exceeding twice the membership fee. Amid rapid adoption of paid membership models across the platform industry, Travel-i introduces a paid membership service that lowers cost burdens while increasing the perceived value of benefits in the travel sector.

Easy Members is designed with a structure that provides benefits in stages, reflecting customers' travel product purchase and usage patterns. It includes a 5% points accumulation rate, the highest in the industry, added to the basic joining points, along with a companion discount coupon pack, enabling customers to immediately experience the benefits.

The annual membership fee for Easy Members is 60,000 won. It offers a 'Double Start' benefit that grants 120,000 points immediately upon joining. These points can be used when paying for travel products. This means customers can enjoy benefits exceeding twice the membership fee with just one trip after joining.

When a membership member purchases a travel product, 5% of the product price (excluding fuel surcharges) is accumulated as points. The accumulated points can be used for up to 3% of the product price on the next trip. In particular, considering the characteristics of package travel, which has high demand for companion travel, a companion discount coupon pack is also provided. Companion discount coupons offer discounts of up to 290,000 won depending on the purchase amount range.

To significantly reduce the burden of joining, the industry's first full refund policy for customers who do not use membership benefits has been introduced. If a member joins the membership but does not use any benefits within one year, the full membership fee will be refunded. At expiration, the membership can be extended for one year for 10,000 won, and 10,000 points will be provided immediately upon extension.

All benefits of Easy Members apply only to reservations made through the Travel-i website or mobile app for Travel-i Standard, Prime, and Top Class package products.

A Gyo-won Tour representative stated, "The core of Easy Members is that it is designed so customers can experience benefits across all stages, from initial joining to repeat usage." They added, "Going forward, we will continue to enhance our differentiated membership services to establish ourselves as a leading travel membership in Korea."

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*This content was translated by AI.