ALLFORYOU Expands Functional Product Line and Strengthens Park Golf Wear Competitiveness

*This content was translated by AI.

- Summer products featuring Cupra and Air Sucker materials unveiled

- Targeting related market with dedicated accessories

On the 4th, Hansung F&I (CEO Young-chul Kim) announced that its sports casual brand ALLFORYOU is expanding its functional product line and strengthening its competitiveness in response to the growth trend of the park golf market.

Recently, with park golf gaining popularity among middle-aged and older adults, demand for related clothing and equipment has been steadily increasing. ALLFORYOU continues to expand its product line, emphasizing functionality and practicality, to meet evolving consumer needs.

Representative products include PK T-shirts made with Cupra fabric, known for excellent breathability and moisture absorption, and Air Sucker T-shirts featuring Air Sucker fabric that provides a cool wearing sensation. In addition, the brand is introducing items suitable for outdoor sports activities, such as UV-blocking cooling masks and cooling arm sleeves.

Major stores nationwide are operating separate displays centered on the park golf LINE. Beyond clothing, the brand is offering dedicated accessories such as belt pouches, functional bags, and socks to enhance customer shopping convenience.

Marketing activities are also underway. Through its official YouTube and SNS channels, ALLFORYOU is expanding communication with customers by showcasing park golf experience content, AI-based videos, and short-form content.

An ALLFORYOU representative stated, "As the park golf market continues to grow, we are strengthening functional products and content tailored to customers' lifestyles." They added, "Moving forward, we plan to expand customer touchpoints through diverse sports content and experiential marketing, further enhancing our competitiveness as a sports casual brand."

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*This content was translated by AI.