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- Global Hotel Collection Belmond Unveils Collaborative Capsule Collection
- Lifestyle Proposal Encompassing Tennis and Leisure
Italian luxury lifestyle brand SEASE has launched a new capsule collection in collaboration with global hotel collection Belmond, expanding its presence in the resortwear sector.
The newly unveiled 'Tennis Kit Belmond Racquet Club' was conceived with a concept that naturally connects sports and leisure. It is characterized by considering not only activity on the court but also relaxed moments at a resort.
The collection consists of five items in total: two men's tennis T-shirts and pants, and a women's dress and top-skirt set. It utilizes natural materials such as hemp and linen, expressing a sophisticated Mediterranean sensibility centered on beige and navy blue colors.
In particular, the application of pinstripe patterns and tailoring details completed a style that blurs the boundary between sportswear and luxury resortwear.
The products will be sold through major Belmond hotel boutiques in Portofino, Amalfi Coast, Majorca, Spain, and Anguilla in the Caribbean, as well as through SEASE's official channels. In Korea, they can be found at the SEASE store in Hyundai Department Store Trade Center.
An event commemorating the collection's launch was also held at the Splendido Belmond hotel in Portofino at the end of last May. World No. 1 former player Ana Ivanovic attended, and various events including pro-am matches and dining programs were conducted.
A SEASE representative stated, "This collection originates from the brand's philosophy of viewing tennis not merely as a sport but as a way of life," adding, "It is the result of Belmond's pursuit of a luxury slow life aligning with SEASE's nature-friendly lifestyle values."
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