KGM Holds Global Launch Event for 'Musso' in Chile, the Largest Pickup Market in Latin America

*This content was translated by AI.

KG Mobility (hereinafter KGM) has begun targeting the Latin American export market by hosting a global launch event for the 'Musso' in Chile, following its earlier event in Turkey, inviting overseas dealers and influencers. KGM held the launch event on June 4 and 5 (local time) in Santiago, the capital of Chile.

Over 100 dealers and influencers from eight countries in Latin America, including Chile, Colombia, and Costa Rica, attended the event. KGM previously held a global launch for the Musso in Turkey in April, inviting dealers and media from 31 countries, and this Chile event was planned as part of a country-by-country touring launch series. At this event, KGM organized product briefings and test drives so that attendees could directly experience the Musso's driving performance and ride comfort.

Local journalists who participated in the test drives confirmed elements such as off-road driving performance, cargo capacity, and advanced convenience features. In addition, KGM separately held country-specific conferences to review key business agendas for the second half of the year in major countries. At this meeting, KGM listened to requirements for product improvements and discussed marketing strategy plans for each region.

Due to its industrial structure and geographical characteristics, Chile is a market where pickup truck models are regarded not merely as commercial vehicles but as multi-purpose vehicles that simultaneously meet business and daily life needs. According to internal data from KGM, Chile is KGM's largest pickup truck market in Latin America, and as of 2025, the pickup segment accounts for approximately 20% of the total automotive market. KGM plans to strengthen its business competitiveness in the Latin American market and build a foundation for sales expansion, starting with this Musso launch.

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*This content was translated by AI.