KT to Operate Pop-up for World Cup Support at Gwanghwamun Onmaru

*This content was translated by AI.

KT is gearing up for the 2026 World Cup support atmosphere.

KT announced on the 8th that it will jointly operate a national team pop-up with the Korea Football Association (KFA) at 'KT Onmaru' on the 2nd floor of the West Wing of the Seoul Jongno-gu KTGwanghwamun Building ahead of the 2026 World Cup.

At this pop-up, AI-based experiential programs and exhibition content on the history of South Korean football will be presented. The flagship program, 'AX Robot Drawing,' allows visitors to have their photos taken and have an AI robot draw a caricature. 'AX Photo Assist' enables users to take selfies using the Galaxy S26's Photo Assist feature and generate and print support-themed images.

The 'Support Message Media Wall' is also being operated, which implements support messages entered by visitors onto a large media screen in the form of an art wall. The 'Red Devils Custom DIY' program allows visitors to attach patches to red clothing or scarves they bring themselves to create support merchandise or experience keychain making.

The exhibition space will display signed jerseys, official match balls, trophies, and other items from the national team. Photos capturing major moments in South Korean football from 2002 to 2022 will also be showcased.

The pop-up will operate from Monday to Saturday, from 10 a.m. to 6 p.m. It will be closed on Sundays.

Kim Dong-hoon of KT Hong Bo-sil (EVP) said, "Ahead of the 2026 North, Central America, and Caribbean World Cup, we have created a space where customers can enjoy and resonate together across generations," and added, "Going forward, we will continue to expand our touchpoints with customers through differentiated AX-based experiential content."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.