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Polestar successfully concluded its customer loyalty program, "Polestar Track Day 2026," held over two days from November 7 to 8 at the Yongin Speedway in Gyeonggi Province.
The event, marking its second year this year, saw approximately 200 participants, including existing owners and prospective customers, directly experience Polestar's dynamic driving performance and performance DNA on the circuit. The event featured Joakim Rydholm, Head of Driving Dynamics at Polestar, as well as Kim Seung-bin, a designer from Polestar's headquarters in Sweden.
Polestar selected track days as its customer experience program to emphasize the performance of its models, structuring it with diverse real-world driving programs. Participants completed track driving with the Polestar 4 Performance to experience powerful acceleration and stable handling, slalom driving with the Polestar 3 Performance to verify precise vehicle control capabilities, and off-road driving with the Polestar 3 Performance to navigate various obstacle courses.

In particular, the taxi driving program, driven by professional drivers, featured the high-performance four-door GT Polestar 5, which is set for domestic release, alongside the Polestar 4 Performance, showcasing its overwhelming driving performance ahead of its official launch. Additionally, the Polestar 4 SUV model, scheduled for domestic release, was specially exhibited at the venue, drawing significant interest from participants.
In addition to these activities, the venue featured a vehicle lineup exhibition space and a community lounge, along with various side programs such as RC car racing and decorating Polestar miniatures. Ham Jong-sung, President of Polestar Korea, explained that the event was organized to allow customers to experience Polestar's dynamic performance from multiple angles beyond everyday driving, through an expanded vehicle lineup and enriched programs. He further stated the company's policy to continuously strengthen brand experiences by providing differentiated driving experiences and expanding customer touchpoints through various loyalty programs in the future.
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*This content was translated by AI.View Original

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