*This content was translated by AI.

China's BYD (BYD) has officially confirmed its long-hidden humanoid robot development, declaring a full-scale expansion into the robotics market. This strategy involves transplanting its advanced artificial intelligence (AI) and mass production capabilities, accumulated in the automotive manufacturing sector, into robotics engineering, mirroring Tesla's Optimus, which is already walking, and Hyundai Motor Group's Atlas strategy. BYD completed the establishment of its robot division last June, formalizing robot development and creating a market within just one year.
Transfer of Automotive AI Technology… "To Combine the Strongest Manufacturing and Hardware Capabilities"

In a recent foreign media interview, BYD Executive Vice President Stella Li clearly stated that the company is developing humanoid robots internally. Vice President Li emphasized, "Competition in the field of robotics ultimately depends on who possesses the strongest manufacturing, software, and hardware capabilities," and explained, "Proprietary AI technology developed for automobiles can be fully applied to robot systems as well."
In fact, BYD's internal movements began to materialize from late last year. The newly established "BYD Robot Intelligence Research Team" started hiring numerous senior engineers in the fields of algorithms, structural design, and simulation from the end of 2024. According to publicly available job postings, the research team aims to develop customized robot bodies and hardware-software integrated systems to meet the company's large-scale industrial site application requirements. It has been confirmed that the team is particularly focused on significantly accelerating the introduction of robot intelligence in actual industrial sites by enhancing the robot's perception and decision-making capabilities.
"Our Own Factories Are the Biggest Customers"... Targeting Household and Silver Markets After Early Industrial Deployment
![[Sarata, Argentina/AP/NEWSIS] Chinese-made BYD HYBE Lido and electric vehicles unloaded at the Sarata Terminal in Sarata, Buenos Aires Province, Argentina, are parked on the 20th (local time). 2026.01.21. /Photo=Min Kyung-chan](https://image.starnewskorea.com/21/2026/06/2026060908100871220_3.jpg)
The core of BYD's robot strategy lies in "internalized demand." Vice President Li explained that BYD is currently advancing humanoid robot development across all fronts, with "industrial robot development" taking top priority in the initial stage. Notably, the company declared that "BYD itself will become the robot's biggest customer." This means BYD, which possesses the world's most dense production lines for electric vehicles and batteries, intends to create its own initial market.
This phased roadmap is a scenario that requires unit price reductions and data accumulation through mass production to be feasible. Vice President Li stated, "When we all become elderly, three robots will be equipped in every household," presenting a future vision where "one is for cleaning, one for cooking, and the remaining one is a companion robot for walking and chatting." The calculation is to first verify business viability by replacing dangerous and repetitive factory labor with robots, then establish mass production processes to drastically lower unit prices, and sequentially enter the B2C (consumer-oriented) household and silver care markets.
Parallel Theory with Hyundai's 'Atlas' Strategy… Robot War Among Automotive Giants
![[Seoul=NEWSIS] Hyundai Motor Group will participate in CES 2026, held in Las Vegas, USA, from the 6th to the 9th (local time), showcasing various exhibitions where visitors can directly experience the group's AI robotics technology development process. The photo shows the next-generation electric Atlas research model (left) and the next-generation electric Atlas development model. (Photo=Hyundai Motor Group) 2026.01.07. photo@newsis.com *Resale and DB prohibited /Photo=Ryu Hyun-ju](https://image.starnewskorea.com/21/2026/06/2026060908100871220_4.jpg)
BYD's moves closely resemble the tactics Hyundai Motor Group is employing after acquiring the robotics specialist Boston Dynamics and launching the next-generation "All-Electric Atlas." Hyundai Motor Group is also utilizing state-of-the-art smart factories such as the Singapore Global Innovation Center (HMGICS) and the MetaPlant in Georgia, USA (HMGMA) as the first workplaces and data training grounds for Atlas robots.
Industry experts analyze that the reason Hyundai and BYD's strategies align is that "software-defined vehicle (SDV) algorithms and robot perception capabilities share the same fundamental roots." Autonomous driving technology for automobiles, which perceives the surrounding environment, finds the optimal path, and responds to unexpected situations, can be directly transferred to the locomotion and task perception mechanisms of humanoid robots. Furthermore, the supply chains (Value Chain) for precision motors, battery systems, and gearboxes already secured by automobile manufacturers become a unique weapon capable of drastically lowering the manufacturing unit price of robot hardware.
Unlike startups with no robot manufacturing experience, the exclusive privilege enjoyed only by complete vehicle manufacturers is the ability to become their own strongest first customer (First Customer) and utilize their own factories as vast real-world training grounds. With global mobility market giants such as Tesla's "Optimus," Hyundai's "Atlas," and BYD's proprietary humanoid robots all entering the center of the robotics industry, attention is turning to how they will transform the future labor environment and daily lives of humanity.
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*This content was translated by AI.



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