Samcheonri EV appoints Kim Tae-seok as new CEO; former Sales Division Head Jeong Tae-hee also joins

*This content was translated by AI.

Samcheonri Group announced on the 10th that it has appointed Kim Tae-seok as CEO of Samcheonri EV. This personnel change is a measure to actively respond to changes in the future mobility market and promote the sustained growth of the electric vehicle business.

Kim Tae-seok (CEO) joined Samcheonri's Support Headquarters Finance Team in 2001, and in 2013 took charge of business support at the City Gas Business Division. In 2015, he led the formulation of the group's medium- to long-term growth strategy as a strategist at the Future Strategy Division. Since 2019, he has focused on strengthening the competitiveness and expanding sales of the automotive dealer business as the head of the Motors Business Division and Sales Division. In 2023, he served as Gyeong Yeong-ji-won (Head), gaining experience in overall management, and from 2026, he will concurrently serve as Jeon Ryak-bon (Director) of Samcheonri Motors and CEO of Samcheonri EV.

Kim Tae-seok (CEO) has also contributed to discovering future growth drivers and formulating business strategies by experiencing various business areas within the group. Based on expertise and on-site experience accumulated in the automotive business sector, he has worked to expand the electric vehicle market and improve customer satisfaction. Samcheonri Group plans to strengthen its capabilities in the future mobility business by appointing Kim Tae-seok-ui (CEO) director, who possesses a well-rounded understanding and experience in strategy, sales, and overall management, amidst a rapidly electrifying and digitally transforming automotive industry environment.

In his acceptance speech, Kim Tae-seok (CEO) stated, "As external environmental changes accelerate, it has become important to provide differentiated value and experiences to customers," and added, "I will do my best to ensure that Samcheonri EV becomes a company that continues to grow based on customer trust."

At the same time, Samcheonri EV has newly appointed Jeon Tae-hui (Head) as its Sales Division Head. Jeon Tae-hui (Head) has accumulated over 20 years of experience in sales and organizational management across various imported car brands and previously served as CEO of Kolon Auto. Based on his track record of achieving sales results at BMW, MINI, and Audi, he is expected to contribute to strengthening the sales competitiveness of Samcheonri EV.

Samcheonri EV operates as an official BYD dealer, running seven showrooms in Seoul Gangdong, Mokdong, Songpa, Gyeonggi Bucheon, Anyang, Incheon Songdo, and Seohe-gu. Additionally, through service centers in Seoul Yangcheon, Gyeonggi Anyang, and Incheon Bupyeong, it provides customer-centric services ranging from sales to after-sales management.

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*This content was translated by AI.