Continental Tire and Dynafit Expand Collaboration Based on German Brand Value

*This content was translated by AI.

Continental Tire announced on the 11th that it is expanding a brand collaboration with the global sports brand 'Dynafit (DYNAFIT)'. The two companies plan to unveil a 2026 F/W collaborative clothing line in the second half of this year, reflecting the identity and performance value of each brand.

This collaboration was launched on the background that the two brands, representing the automotive and sports sectors, share a common brand origin of 'Germany' and a brand philosophy centered on performance. The companies plan to continue their collaboration projects from the launch of the 2026 F/W official collection through the 2027 S/S season. The first collaborative collection to be unveiled for the 2026 F/W season will consist of a total of 18 styles, including 15 types of clothing such as racing jackets, down jackets, and fleece jackets, as well as three types of accessories.

Coinciding with the launch of these products, related content will also be released through both companies' digital channels. In addition, Continental Tire will participate as an official partner in the '2026 Dynafit Taebaek Trail' event, which will be held on September 5. At the event venue, the company will operate a brand booth and display a Mercedes-Benz G-Class vehicle equipped with Continental's high-performance tires.

Niko Kyriazopoulos, Head of Replacement Tires at Continental Tire Korea, stated that this collaboration is an opportunity to demonstrate Continental's pursuit of performance and safety values in the sports sector and that the company will continue to promote its technology and brand value through partnerships in various fields in the future.

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*This content was translated by AI.