*This content was translated by AI.
Genesis has selected motorsports as a catalyst to accelerate its global market expansion strategy, particularly its entry into the European market. Genesis concretized this resolve by competing in the Hypercar class of the '24 Hours of Le Mans' endurance race held in Le Mans, France, while simultaneously unveiling its core model embodying its high-performance racing vision for the first time at the event. Moreover, by achieving its goal of completing the race in its debut at Le Mans, Genesis has gained even greater momentum for its global expansion strategy.
Genesis competed in the Hypercar class at the 24th Hours of Le Mans endurance race held from June 13 to 14 with its self-developed 'Genesis GMR-001' machine. The plan was to demonstrate its technological prowess on the stage regarded as the world's most grueling endurance race and to directly feed back data obtained on the track into the future development of the high-performance 'Magma' vehicle in the Yangsan format and business operations. The Genesis Magma Racing Team has already scored points in the Spa-Francorchamps 6 Hours race during this WEC debut season, and notably achieved its goal of completing the race in its first Le Mans appearance.
At a time when Genesis has established motorsports as a cornerstone for global growth, the background for unveiling the 'Magma GT3 Concept' for the first time in the world through a press conference at the Le Mans Sarthe Circuit in France aligns with this same direction.
The first unveiling of the 'Magma GT3 Concept' this time implies that Genesis is seriously considering a scenario to advance into the GT3 category, which has significant impact on the global motorsports stage, beyond its existing Hypercar (LMDh) program. The calculation is to enhance its global recognition as a high-performance brand by more closely linking racing technology with its general Yangsan vehicle portfolio.
The unveiled 'Genesis Magma GT3 Concept' is not a modified vehicle based on a Yangsan car. It is an independent research model that applied aerodynamic and engineering principles from the ground up in accordance with GT3 category technical regulations. Based on collaboration with Hyundai Motorsports, it features extensive reflections of track width expansion, front splitter, large ducts, door pins, fixed rear wing, and diffuser, realizing thermal management and downforce optimized for endurance racing.
Such motorsports-centric moves directly lead to the exploration of new markets. Genesis is currently accelerating its entry into major European countries including Italy, France, the Netherlands, and Spain, and plans to expand its global sales network to Poland, Austria, Portugal, and Denmark in the future.
Additionally, Genesis will deploy two 'X Gran Convertible Concept' models, which apply Magma design elements based on the flagship G90's architecture, to the driver parade event outside the track, aiming to convey the brand's unique high-performance image to motorsports spectators worldwide.
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*This content was translated by AI.
