*This content was translated by AI.
NS Home Shopping announced on the 23rd that it has made the final payment for the acquisition of the Homeplus Express business unit and has concluded the business transfer agreement.
As a result, the operational site of Homeplus Express, which has faced difficulties due to disruptions in product supply and customer attrition during last year's rehabilitation proceedings, is expected to stabilize quickly, with a boost in the pace of operational normalization.
According to NS Home Shopping, the management of Homeplus Express will be undertaken by the newly established subsidiary, 'Homeplus Express Co., Ltd.'
Since signing the business transfer agreement, NS Home Shopping has been carrying out pre-emptive preparations for operational normalization, including on-site inspections of all stores and fulfilling payment guarantees for suppliers. Building on its accumulated capabilities in product management, digital commerce experience, and partner networks developed through growth as a food-specialty home shopping channel, NS Home Shopping plans to further strengthen the competitiveness of the existing Homeplus Express. By integrating know-how in operating TV home shopping, mobile, and online channels, the company aims to enhance product competitiveness and operational efficiency, and to provide differentiated customer experiences through online-offline integration.
The newly established company will prioritize store operation normalization, product supply stabilization, and customer service recovery as its top tasks immediately upon launch. To this end, it will intensively carry out facility and equipment improvements, restore product assortments, and conduct employee training and service innovation, with plans to transform into a representative neighborhood supermarket that customers will want to visit again.
Furthermore, based on its nationwide store network and online platform, the company will restructure its business under the vision of 'Making customers' daily lives fresher and closer.' It also plans to build a distribution environment where customers can shop and receive products more conveniently within their local communities by strengthening competitiveness in fresh food and advancing online services.
Efforts to strengthen competitiveness in the online business will also be launched in earnest. By linking local distribution networks based on living areas with digital commerce, the company intends to enhance online-offline synergies and expand customer touchpoints. Through this, it aims to evolve into a community-focused platform that allows customers to purchase desired products more quickly and conveniently.
In particular, NS Home Shopping's partner network and product discovery capabilities, built over a long period, are expected to play a crucial role in strengthening the competitiveness of Homeplus Express. The company plans to expand sales channels for high-quality products verified through TV home shopping and online channels, discover new sales opportunities through online-offline integration, and build a distribution ecosystem that enables growth together with partners.
Through this, it is expected to support SMEs (small and medium-sized enterprises) and agricultural, livestock, and aquatic food partners in showcasing their products at more diverse consumer touchpoints, while providing customers with differentiated opportunities for product selection.
NS Home Shopping Director Jo Hang-mok (CEO) stated, "We have taken a new step to establish a stable operational foundation for Homeplus Express and restore customer trust." He added, "We will focus on stabilizing product supply and restoring store competitiveness to make it a representative neighborhood supermarket that customers will want to visit again."
He further announced, "We will strive to enable customers to encounter fresh and trustworthy products in their closest living areas, while also working to create a new distribution ecosystem that allows partners to grow together."
Meanwhile, Homeplus Express is a store-format supermarket (SSM) operating 286 stores nationwide (including 66 franchise stores), serving as a community-focused distribution platform that provides fresh food and daily necessities at locations closest to customers.
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*This content was translated by AI.
