*This content was translated by AI.
On the 25th, Ferrari Korea announced that it has selected Kolon Mobility Group as its new official dealer partner to strengthen its brand presence and enhance service delivery in the domestic market. Accordingly, dealership operations in the Busan and Yeongnam regions will be exclusively managed by 'Ferrari Busan,' a newly established subsidiary under Kolon Mobility Group.
This partnership was launched to combine Kolon Mobility Group's capabilities in imported vehicle business, providing brand services including new car sales and after-sales management to customers in the Busan and Yeongnam regions. Ferrari Korea stated that it focused on ensuring stable operational continuity without any service gaps during the transition to the new dealer structure.
The newly launched Ferrari Busan location will operate based on a 3S service center integrating Sales, Service, and Spare parts systems. The Busan showroom is scheduled to undergo a complete building renovation in the second half of this year, transforming into a space that incorporates Ferrari's latest Corporate Identity (CI).
Thibault Dussarrat, CEO of Ferrari Korea, commented on the partnership with Kolon Mobility Group and Ferrari Busan, explaining that this network expansion is a strategic investment aimed at strengthening touchpoints with customers in the Busan and Yeongnam regions and delivering services more closely. He also added that the company plans to continuously expand customer touchpoints to support growth in the Korean market in the future.
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*This content was translated by AI.
