Ferrari Luce sells out all 88 units immediately upon launch in China

*This content was translated by AI.

The all-electric vehicle 'Luce', the first of its kind to be unveiled by the Italian supercar brand Ferrari, triggered explosive market response as all initial inventory of 88 units sold out immediately upon its launch in the Chinese market.

Ferrari announced that all 88 units allocated to the local market sold out immediately upon commencing official sales at the first public event held in Asia in Shanghai. Despite the ultra-luxury model's local selling price reaching 3.988 million yuan (approximately 900 million won), a surge in waiting demand occurred right from the start of sales, setting an immediate record for a complete sellout.

This commercial success is analyzed as the result of the strong purchasing power in China's ultra-luxury car market combined with Ferrari's unparalleled brand exclusivity. In particular, the local pricing strategy, set approximately 7% lower than the European launch price (550,000 euros), and the marketing approach of prioritizing the allocation of only 88 limited units to align with the number '8', which traditionally symbolizes wealth and luck in Chinese culture, are cited as key factors that maximized the purchasing desire of asset holders.

The Luce, which recorded an immediate sellout, is a four-door, five-seater grand tourer (GT) sedan with a length exceeding 5 meters. It garnered attention for its design collaboration with 'LoveFrom', led by former Apple design chief Jony Ive, and achieved a differentiated sensibility by harmonizing smooth body lines with analog physical buttons inside the cabin.

In terms of technical specifications, it is also overwhelming. Derived from the hypercar F80, the 48V active suspension and four-wheel steering system, along with four electric motors independently arranged on each axle, deliver a powerful output of 1,050 horsepower (772kW) and a maximum wheel torque of 11,500Nm. Based on this, it accelerates from a standstill to 100km/h in just 2.5 seconds, with a top speed exceeding 310km/h. The vehicle weighs 2.26 tons, with a balanced weight distribution of 47% front and 53% rear.

Additionally, it is equipped with a high-voltage battery pack with a capacity of 122kWh, providing a maximum driving range of 530km based on the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). It also supports up to 350kW direct current (DC) ultra-fast charging, securing charging efficiency that allows 70kWh of energy to be replenished quickly in just 20 minutes.

Meanwhile, it has been revealed that the so-called 'Ferrari loyalty test', which promised to prioritize the allocation of future Ferrari limited-edition models to Luce buyers, is baseless. Ferrari's marketing chief stated regarding this rumor"It is extremely unpleasant and completely false".

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*This content was translated by AI.