Paul Bassett, Expansion into Gangnam

*This content was translated by AI.

Maeil Dairy's Paul Bassett will open a new store in Gangnam on the 3rd.

The Paul Bassett Gangnam store will serve as a strategic location that consolidates the brand's strengths, curating and presenting Paul Bassett's signature coffee, desserts, and bakery items in one space.

In particular, limited-edition menu items available only at the Gangnam store will be introduced. These include 'Geisha G Blend Lungo', 'Geisha G Blend Caffè Latte', and 'Nutella Ice Cream'Lee (CEO) menu items.

The brand will offer Geisha beans, which are rarely found in franchise coffee brands, as Lungo and Latte under Paul Bassett's signature menu, and will launch an ice cream made with original Nutella to deliver rich hazelnut and chocolate flavors.

A Paul Bassett representative, speaking to this newspaper by phone, stated, "As this is a commercial area frequented by young customers, we aimed to introduce stylish menu items."

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*This content was translated by AI.