Lotte Wellfood to Host 'Seolleaim Run' for 3,000 Participants... "Running with Ki-an 84"

*This content was translated by AI.

Lotte Wellfood announced on the 2nd that it has selected Ki-an 84 as the model for Seolleaim.

In addition, the company will hold the experiential running event 'Seolleaim Run' for the second consecutive year, strengthening its consumer participation campaign.

The Seolleaim Run is a 10km official timed race with 3,000 runners participating. The event will be held on September 5 at Misagyeongjeong Park in Hanam, Gyeonggi Province. Registration tickets will be sold on a first-come, first-served basis from the 10th until August 26. All participants will receive a participant kit including running sunglasses, a T-shirt, a timing chip, and a finisher medal.

Participants can experience various cooling programs during the run, such as the opportunity to eat ice cream while running. Even after finishing, they can enjoy a refreshing moment of rest alongside Seolleaim. Notably, Ki-an 84, the Seolleaim model, will personally attend the event to join participants, offering a differentiated brand experience through various on-site programs.

Additionally, a Seolleaim purchase verification event will be held until September 4. Consumers can participate in various prize events by verifying their Seolleaim purchases. For more details, please check the official Seolleaim Instagram channel.

According to Lotte Wellfood, the campaign aims to expand engagement with consumers who enjoy running while actively promoting Seolleaim's unique cooling experience. The company plans to maximize consumer participation by organically linking digital advertising, SNS content, purchase verification promotions, and offline running events.

A Lotte Wellfood representative stated, "Seolleaim aims to become the first ice cream brand that comes to mind when people need refreshment, and we are expanding various consumer experiences to achieve this. Through this campaign, we plan to deliver Seolleaim's unique cooling experience and joy to even more consumers."

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*This content was translated by AI.