*This content was translated by AI.
Polestar Korea has launched a TVC featuring flagship electric performance SUV 'Polestar 3' with brand ambassador Kim Woo-bin. The TVC began airing on July 2 via television and major digital channels, marking the official start of the domestic launch campaign.
The advertisement adopts 'All eyes on Polestar 3' as its core message. Utilizing Kim Woo-bin's gaze and narration, it expresses the design, details, and driving feel of the Polestar 3. The video opens by showcasing the side silhouette of the Polestar 3, the emblem on the hood, the rear section, and wheel and brake details. It then visually connects images of Kim Woo-bin with the product's design.
It also features interior specifications such as Bowers & Wilkins speakers and Swedish gold seatbelts alongside driving scenes. The latter part of the video concludes with people's attention fixed on the Polestar 3 parked in an urban area, while Kim Woo-bin gazes at the vehicle again, ending with narration. The brand stated that Kim Woo-bin was selected as ambassador because his image aligns with Polestar's pursuit of restrained design aesthetics and performance values.
Officially launched in Korea on July 2, the Polestar 3 is the brand's flagship electric performance SUV model. Its exterior combines a low-slung roofline, aerodynamic design, and front styling to simultaneously embody the form of a large SUV with a sleek silhouette. Technically, it adopts an 800V electric architecture.
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*This content was translated by AI.
