Volvo Cars Korea Opens 'Volvo Select Daejeon Showroom'… Expanding Certified Pre-Owned Car Market in Central Region

*This content was translated by AI.

On the 7th, Volvo Cars Korea announced the opening of 'Volvo Select (SELEKT) Daejeon Showroom,' the first official certified pre-owned car showroom in the Daejeon·Sejong·Chungcheong region. The showroom is located on the third floor of the existing Volvo Daejeon showroom building in Yuseong-gu, Daejeon.

The showroom was designed to display up to 11 certified pre-owned vehicles. It features a unique layout allowing customers to handle new car comparisons, vehicle inspections, and service requests all in one space. Inside the showroom, parking for up to 34 cars and a premium customer lounge have been provided, along with fast and slow chargers for electric vehicle (EV) customers.

Volvo Select, Volvo's official certified pre-owned brand, targets vehicles registered within six years or with less than 120,000 kilometers driven. From these, only vehicles that pass a comprehensive technical and quality inspection covering 180 items at official service centers are selected for sale. To provide the same level of service as new car purchases, customers receive a one-year or 20,000-kilometer free warranty repair service and a 24-hour emergency roadside assistance service based on three years or 60,000 kilometers.

There are two main reasons why automotive brands like Volvo maintain and develop certified pre-owned car businesses. First is preserving the residual value of new cars and defending brand image. By distributing vehicles that have been commercialized under strict standards set by the brand itself, used car market prices can be maintained at a certain level, reducing concerns about depreciation and enhancing competitiveness in new car sales. Second is the lock-in effect, which lowers initial entry barriers to attract new customers and retain them within the brand. By offering the same premium services at more reasonable prices than new cars, potential customers can be secured.

Currently, Volvo Cars Korea operates a total of eight Volvo Select showrooms nationwide: Gimpo, Suwon, Gwangju, Busan, Gangseo, Seongsu, and Daegu, with Daejeon being the latest addition. Meanwhile, Volvo Cars Group recorded global sales of 710,042 vehicles in 2025.

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*This content was translated by AI.