*This content was translated by AI.
KG Mobility is reportedly considering naming its next-generation SUV, the Rexton, as 'Rexton Arirang'. On the 8th, KG Mobility announced it has selected 'Rexton Arirang' as the name for its next-generation model and launched a public survey on the matter.
KGM's next-generation Rexton is a model that continues the legacy of flagship SUVs while building a new lineup of next-generation eco-friendly vehicles alongside existing heritage, bearing the heavy responsibility of transitioning to electrification. In particular, KGM's next-generation Rexton is expected to be completely restructured around two pillars: 'urban-type plug-in hybrid (PHEV)' and 'authentic off-road large electric SUV', moving away from the conventional heavy diesel engine and frame body.
Although various speculations have emerged regarding the project name SE-10, this marks the first time KGM has officially launched a survey on naming. Furthermore, it can be interpreted that the company's strategic intent is reflected in the survey aimed at assessing whether 'Rexton Arirang' would be publicly acceptable as a vehicle name.
According to a KG Mobility official, "We are currently conducting preference surveys among dealers and internal staff regarding initial ideas for naming upcoming new vehicles." The official added, "We plan to hold additional idea submissions for various naming options in the future, and will finalize the vehicle name at the time of launch after considering legal aspects (trademark rights) and global usability."
Meanwhile, 'Arirang' is a UNESCO Intangible Cultural Heritage title and a traditional folk song that represents Korea. According to trademark experts, "'Arirang' is a public asset, making it difficult to grant exclusive trademark rights to a specific brand."
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*This content was translated by AI.
