'Mall Wear' as a Concept, North American-Style Homewear 'Backyard Muse' Launches... "Become a Muse with Homewear"

*This content was translated by AI.

-From pajamas to hotel breakfast, walks, and home parties...

A new clothing brand has emerged in the domestic pajama market, breaking away from uniform designs to bring a fresh breeze. Moving beyond common KARA-style sleepwear, the original homewear brand 'Backyard Muse,' which captures the essence of sleepovers in American teen movies, has officially launched.

'Backyard Muse' is a North American-style homewear brand that goes beyond the limited concept of sleepwear worn only at home. It promotes so-called 'Mall Wear,' allowing stylish styling even when going for hotel breakfast or taking a light walk (mall) in front of the house.

This launch collection stands out by focusing on differentiation from existing brands. It features a wide range of witty and cute concept products, including lovely sets with a ballet-inspired feel reflecting recent fashion trends, as well as stylish layered T-shirt and shorts sets. Thanks to designs that are equally suitable for daily wear, it is capturing the attention of young consumers seeking high-quality 'One-mile wear.'

Beyond design, the brand has not overlooked comfort, which is essential to homewear. All products from 'Backyard Muse' are made from premium fabrics blended with top-grade modal material. The texture against the skin is extremely soft, offering a lightweight and comfortable feel as if wearing nothing at all, giving even consumers who are sensitive about home clothing peace of mind when wearing them.

'Backyard Muse' stated, "The domestic pajama market has always remained stuck in similar and typical designs," adding, "We wanted to introduce a new sense of freedom and individuality to Korean consumers, reminiscent of teen sleepover parties held on lawns in American neighborhoods." They further added, "Thanks to its unique visuals and comfortable fit, it will be an excellent gift choice for men giving special presents to their girlfriends."

Meanwhile, the new collection and brand story of 'Backyard Muse' can be viewed through its official online store (https://backyardmuse.co.kr/) and official SNS channels.

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*This content was translated by AI.