TaylorMade Apparel, Cooling Golf Wear Gains Popularity Amid Heatwaves… Functional T-Shirt Sales Rise

*This content was translated by AI.

- Cooling t-shirt sales rate reached 55%, seersucker t-shirt sales rate hit 67%

- High customer satisfaction achieved through application of functional materials optimized for summer rounds

On the 15th, HanSung F&I's premium performance golfwear brand "TaylorMade Apparel" announced that its summer t-shirt lineup has recorded strong sales figures amid this year's record-breaking heatwaves, drawing significant attention.

TaylorMade Apparel explained that applying materials with enhanced cooling functionality and breathability to meet the demand of golfers seeking comfortable rounds even in hot summers was a key factor driving the sales boom.

In fact, t-shirts made from cooling materials recorded a 55% sales rate, showing growth close to double digits compared to the previous year. Particularly, some popular products including seersucker t-shirts achieved a 67% sales rate, establishing themselves as signature summer items. Reorders are currently underway to respond to sustained customer demand.

TaylorMade seersucker t-shirts feature cooling functional tape applied around the neck area to lower perceived temperature.

Additionally, cooling materials are applied throughout the product to provide a cool sensation upon contact with the skin. Mesh materials are also incorporated to quickly expel heat and enhance breathability, supporting comfortable performance even during hot summer days.

To repay customer support, TaylorMade Apparel is also running a "Cool Summer Promotion." Customers who spend over 300,000 won receive an ice pack, while those spending over 500,000 won are gifted a cooler cart bag. These promotional gifts, designed for high utility during summer rounds, are available at TaylorMade Apparel stores nationwide and on the official online website.

A representative from TaylorMade Apparel stated, "As record-breaking heatwaves continue this summer, customer interest in cooling t-shirts that combine both functionality and comfortable wearability has significantly increased. Moving forward, we plan to introduce various seasonal products that satisfy not only performance but also design, further enhancing customer satisfaction."

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*This content was translated by AI.