Benson surpasses '20th store'

*This content was translated by AI.

Benson is tightening its belt to expand offline presence, focusing on key commercial districts in Seoul and the metropolitan area.

Benson plans to embark on full-scale expansion through aggressive new store openings, including the Seoul National University Station Store.

On the 16th, Benson opened the Seoul National University Station Store, surpassing its 20th store just over a year after opening its first location in Apgujeong in May 2025.

Recent new store openings have concentrated on key commercial districts with active foot traffic, such as university areas, major residential zones, and mixed-use commercial hubs. This expansion has been built upon the stable operational performance of existing stores.

The Mokdong store, which opened on the 9th, recorded cumulative sales of approximately 20 million won over its first three days, drawing significant attention. A queue formed even before the store officially opened. Following the success of stores in Daechi and Banpo, both located in dense residential and academy districts, the Mokdong commercial district, another key academic area, is also winning over customers' tastes.

The 63 Building Store, which recently moved into the Pompidou Center Hanwha within an art museum, continues to drive brand growth by recording steady sales increases.

A Benson representative told this newspaper via telephone: "Benson will further strengthen its competitiveness in the premium dessert market based on top-tier raw material quality."

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*This content was translated by AI.