Kyo Won Tour Travel Ji, strengthening communication with the 2030 generation through AI character 'Ji'

*This content was translated by AI.

On the 23rd, Kyo Won Tour Travel Ji announced that it is enhancing communication with the 2030 generation on social media channels through content utilizing an AI character.

Recently, as content consumption among the 2030 generation has shifted from one-way information delivery to a focus on empathy and shared experiences, the importance of content strategies that enable natural communication with brands has grown even greater.

In line with this trend, Kyo Won Tour introduced the AI character 'Ji' to strengthen communication with its younger customer base. Inspired by meerkats, Ji is set as a new marketer at Travel Ji and is gaining user empathy by sharing various episodes of office life through the social media short-form content 'Ji's Real-Life Log'.

According to an analysis of Kyo Won Tour's own social media channel (Instagram·YouTube) data, content featuring Ji has surpassed 1 million cumulative views, drawing significant attention. Views for Instagram content related to Ji were found to be more than four times higher compared to general information-focused content.

User engagement rates also reached a level 2.2 times higher than that of general content. Engagement rate is an indicator representing the proportion of users who actively interacted through comments, likes, shares, etc., among those who viewed the content. It is analyzed that Ji has a positive impact on expanding user participation in content.

Kyo Won Tour plans to further strengthen its connection with the 2030 generation through Ji's cute and approachable charm and storytelling-centered content, while continuously expanding digital communication that adds fun and empathy elements to the travel brand.

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*This content was translated by AI.