* Translated by AI

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BYD Joins the Robot War, Teaser Revealed: 'Two Units to Be Placed in Each Store'

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Kim gyeong-soo

*This content was translated by AI.

BYD Robot Teaser
BYD Robot Teaser

BYD, China's largest electric vehicle manufacturer, is drawing global attention from the mobility and robotics industries with speculation that it will officially unveil a humanoid robot in early August. This comes one and a half years after BYD's 15th Business Division officially launched the humanoid robot project codenamed "Yao Shun Yu" at the end of 2024.

Recently, a teaser poster hinting at a humanoid robot was released via the WeChat account of DY Space Zhengzhou, an offline science education and experience space operated by BYD, raising expectations for its first physical unveiling. Although this content did not come from the company's official account, given the nature of experiential exhibition spaces, prevailing speculation suggests that the first public display will go beyond a simple concept announcement to reveal a physical prototype.

BYD Chairman Wang Chuanfu
BYD Chairman Wang Chuanfu

Earlier, Stella Li, Senior Vice President of BYD, stated her ambition last month to deploy robots in all stores to introduce and demonstrate vehicles. She emphasized that 2 to 3 robots would be introduced into each store to handle product explanations and set the atmosphere, with robot sales consultants potentially becoming commercially available within the next one to two years.

However, since robots cannot replace emotional interaction with customers, BYD plans to focus on improving service quality through collaboration with human staff. BYD already formed a dedicated team at the end of 2024 under its 15th Business Division to develop embodied AI products, including humanoid robots, and has consistently emphasized that automotive artificial intelligence technology shares roots with robotics, giving automakers a natural advantage. The company has also announced plans to build an open robot platform through both in-house production and joint development with other companies.

In China's automotive industry, the entry of automakers such as Chery, SAIC Motor, and Xpeng into the robot market has become a trend. BYD has already expanded its use of robotics by introducing Ubitech robots within its own factories to operate unmanned vehicles in collaboration. Attention now focuses on whether this early August unveiling will serve as a signal gun for BYD's full-scale entry into the robot business.

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*This content was translated by AI.

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