Synergy between Kyowon Life and Kyowon Tour… Utilization of conversion services in the first half of the year increased by 137%

*This content was translated by AI.

Kyowon Life announced on the 29th that utilization of its conversion services during the first half of this year (January to June) increased by 137% compared to the same period last year.

Even with results from just the first half, the figure exceeded the full-year performance of 2024 by 26% and achieved 75% of last year's annual performance. If this trend continues, the full-year performance for this year is expected to surpass last year's and set a new all-time record.

Kyowon Life analyzed that this increase in results was driven by expanded utilization of travel conversion services linked with Kyowon Tour, which handles travel operations within the group.

Utilization of travel conversion services in the first half of this year increased by 169% compared to the same period last year. This reflects a significant rise in demand from customers who choose to use their payments for mutual aid products they joined not for funeral expenses but for travel. By developing exclusive travel packages for mutual aid members through collaboration with Kyowon Tour and expanding the range of available travel options, customer satisfaction improved, leading to increased utilization.

Driven by this upward trend, travel accounted for 64% of total conversion service utilization results, recording the highest share. This was followed by healthcare (18%), wedding and marriage information services (13%), and other services (5%).

Kyowon Life's conversion service utilization results have shown steady growth year after year. On an annual basis, the year-over-year increase rates were 122% in 2023, 80% in 2024, and 67% in 2025. Despite base effects from the expansion of performance scale, the company continues to maintain sustained growth, indicating steadily expanding customer demand for conversion services.

Kyowon Life plans to continue expanding collaboration with Kyowon Tour and other group affiliates as well as various partner companies, and to develop diverse conversion services reflecting customer needs, further strengthening its competitiveness in total life care.

A Kyowon Life official stated, "The increase in utilization of travel conversion services is the result of providing customers with more diverse options and differentiated benefits through business collaboration with Kyowon Tour." The official added, "Going forward, we will actively leverage synergies with group companies and partners to expand various life care services tailored to customers' life stages and establish ourselves as a lifelong life care partner."

Meanwhile, conversion services allow customers to utilize payments made for mutual aid products they joined not for funeral expenses but by converting them into various life care services such as travel, healthcare, and wedding and marriage information.

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*This content was translated by AI.