Nongshim Announces '2026 Seoul Nongshim Instant Noodle Popularity Map'

*This content was translated by AI.

The stronghold of Seoul Shin Ramyun remains unshaken.

Nongshim released the "Seoul Nongshim Instant Noodle Popularity Map," which analyzed sales data of Nongshim instant noodles in large supermarkets and enterprise-type supermarkets across 25 districts of Seoul during the first half of 2026, identifying the top-selling noodle brand in each district.

This report was visualized by Nongshim's specialized team for analyzing sales data, which conducted an in-depth analysis of actual sales data for Nongshim instant noodles throughout Seoul.

Seoul exhibits distinct characteristics in population composition, housing types, and commercial districts across its 25 districts. Consumption patterns vary depending on regional features such as office district areas, family-oriented residential zones, densely populated areas for people in their 20s and 30s, and tourist spots frequently visited by foreign visitors.

According to the "2025 District-by-District Commercial Area Analysis Report" released by the Seoul Credit Guarantee Foundation, analysis of business environments, consumption patterns, and foot traffic across major commercial areas in each district revealed that distinct consumption characteristics emerge based on local population, living zones, and commercial structures.

Nongshim combined these unique characteristics of Seoul with "instant noodles," a representative daily-life food item, to analyze consumers' brand choices according to region and distribution channels. Instant noodles are products with high purchase frequency that directly reflect individual lifestyles, making this analysis significant in revealing shopping habits within Seoul and regional consumption trends through noodle sales data.

The popularity of Shin Ramyun remained unchanged even in Seoul. In the ranking of Nongshim instant noodles based on combined sales from large supermarkets across Seoul during the first half of 2026, Shin Ramyun ranked first in 15 out of Seoul's 25 districts, demonstrating exceptional brand power. This means that approximately 70% of the 22nd districts with large supermarkets show the highest demand for Shin Ramyun.

Shin Ramyun is unequivocally the top-selling Nongshim instant noodle product across all of Seoul. Following it were Chapagetti, Spicy Neoguri, Shin Ramyun Gold, Anseong Tangmyun, Yukgaejang Bowl Noodles, Baehongdong Bibimmyeon, Shin Ramyun Cup, Baehongdong Makguksu, and Shin Ramyun Black in order of sales ranking.

A Nongshim representative who spoke with this newspaper by phone stated, "While Chapagetti, Neoguri, Anseong Tangmyun, Yukgaejang Bowl Noodles, and other products including Shin Ramyun occupy the top ranks, 'Shin Ramyun Gold' secured fourth place." They added, "Shin Ramyun Gold, launched in January, gained attention after surpassing 10 million packs sold within just one month of its release."

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*This content was translated by AI.