*This content was translated by AI.
Samsung C&T Resort Division announced on the 3rd that Everland's "Midsummer Night's Firefly Festival," which opened last month on the 24th, has attracted over 20,000 cumulative visitors within ten days of opening, establishing itself as a signature nighttime content for this summer.
This year, the experience zone was fully opened to the public free of charge, allowing any Everland visitor to participate by lining up on-site. Word-of-mouth spread after the special ecological experience that allows close observation of thousands of fireflies, leading not only families visiting during summer vacation and holiday seasons but also repeat "N-time visitors" to continue coming.
The festival proceeds as a program combining education and hands-on experience about the ecology of fireflies. Participants learn various ecological characteristics, including the life cycle of fireflies, the reason they produce light, and methods for distinguishing males from females through videos and explanations from zookeepers. They can then enjoy the spectacular sight of thousands of fireflies illuminating the darkness in the underground forest experience zone. Music capturing natural sounds is also added, providing an immersive feeling as if one has entered a real forest.
Around the experience zone, photo zones, lighting displays, camping chairs, and bonfires were installed with "Starlight Camping" as the theme to enhance the summer night atmosphere.
Reactions from visitors are also enthusiastic. Online communities and social networking services (SNS) have seen reviews such as "It felt like a starry Milky Way was unfolding right before my eyes," "It was great to show my child the mystery of nature," and "I want to visit again with my family." The Everland Voice of Customer (VOC) also collected numerous responses, including "Moved by the light of fireflies that cannot be seen in the city" and "Grateful to the zookeepers."
The Everland Firefly Festival is Korea's largest-scale experience program where visitors can observe fireflies, a rare insect indicator of pristine environments rarely seen in the Seoul metropolitan area. Operating since 2017, it has established itself as a representative summer ecological content.
An Everland official stated, "With this year's festival fully operated free of charge, many customers have been visiting," and added, "We hope families can observe the mysterious lights created by nature up close together and experience the preciousness of life and the romance of summer nights."
Meanwhile, alongside the firefly festival, Everland operates various nighttime content such as "Bam Bam Summer Night" and "Summer Night Safari," while also running diverse promotions including the 2Park event for ticket holders of nighttime passes and Caribbean Bay.
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
