*This content was translated by AI.
Kia officially announced on the 3rd that it sold a total of 298,037 units globally in July 2026, representing a 13.4% increase compared to the same month last year. This performance was driven by strong sales of domestic and international electric vehicles and HYBE-led LINE-up models, as Kia maintained year-over-year sales growth for five consecutive months. On a wholesale basis, domestic market sales rose 21.3% to 54,604 units, overseas market sales increased 11.6% to 242,556 units, and special vehicles grew 74.7% to 877 units.
The best-selling model in the domestic market was the compact SUV SoulToss, with 7,427 units sold.Breaking down domestic sales by vehicle type: passenger cars totaled 13,113 units, including 5,178 Rays, 3,408 Morning models, and 2,362 K5s. The RV segment recorded total sales of 36,040 units, featuring the SoulToss, 6,917 Carnival models, 6,153 Sorentos, and 5,381 Sportages. The commercial vehicle segment sold a total of 5,451 units, including 2,846 Bongo III small trucks and 2,472 PV5s, the dedicated PBV model.
Overseas market sales reached 242,556 units, a 11.6% increase compared to the same month last year. The best-selling model overseas was the Sportage, with 47,333 units sold.The SoulToss followed with 29,002 units, and the K4 recorded 27,089 units. Special vehicles totaled 877 units (131 domestically and 746 overseas), representing a 74.7% increase year-over-year but an 8.0% decrease from the previous month (953 units).
In global integrated sales by model, the Sportage led with 52,714 units, followed by the SoulToss (36,429 units) and K4 (27,089 units) in second and third place, respectively. Compared to the previous month of June 2026 (296,112 units), global total sales increased slightly by 0.7%, with domestic sales up 0.2% and overseas sales up 0.8%.
Cumulative global total sales from January to July 2026 reached 1.929417 million units, a 4.3% increase compared to the same period last year. Cumulative domestic sales totaled 350,383 units (+9.0% year-over-year), overseas sales reached 1.575421 million units (+3.2%), and special vehicles accounted for 3,613 units (+39.0%).
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*This content was translated by AI.
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