Toyota Korea Hosts Customer Participation 'TGR Rally Play'... Total of 70 Teams Participate

*This content was translated by AI.

Toyota Korea announced that it will hold the first rally program open to general customers, 'TGR Rally Play,' on September 5 at Ajou University of Automotive Technology in Boryeong-si, South Chungcheong Province, and surrounding areas. Unlike traditional motorsports rallies that focus on speed and records, this event is a customer participation-style 'Korean-type rally' where participants follow traffic laws on public roads, complete designated missions, and connect tourism with culture.

TGR Rally Play adopts the format of Japan's 'Scavenger Rally' and incorporates key elements of actual rallies, such as creating pace notes and dividing roles between drivers and co-drivers. The program is designed to allow motorsports beginners to experience the basic structure of rallying without pressure, emphasizing accurate course execution and collaboration among participants over speed competition.

Participants form pairs consisting of a driver and a co-driver, traveling approximately 66 km around Boryeong based on pace notes and driving information. They complete missions at checkpoints located within the course, including local cafes, farms, cultural heritage sites, and specialty product shops, while experiencing regional tourism and cultural content together.

The total number of participating teams is 70. These are divided into 55 teams for the 'Open Class' open to general customers and 15 teams for the 'Advance-d Class' targeting motorsports enthusiasts. Advance-d Class participants will also join a gymkhana program held at the Ajou University of Automotive Technology gallery stage on top of rally driving. On the day of the event, various activities such as drift showruns, tuning car exhibitions, and TGR brand experience booths will be operated in connection with the 'AMC Motor Festival Gala Show' hosted by Ajou University of Automotive Technology.

Applications for the Open Class are accepted from August 4 to August 9 via Toyota Korea's official website.

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*This content was translated by AI.