Hyundai Motor and Kia win a total of 17 awards at the '2026 Red Dot Awards', including two Choi U (수상)

*This content was translated by AI.

Hyundai Motor and Kia announced on the 7th that they won a total of 17 awards, including two Choi U (수상) and 15 grand prizes, in the 'Red Dot Design Award: Brand & Communication Design' category at Germany's '2026 Red Dot Awards'. The Red Dot Awards are organized by the North Rhine-Westphalia Design Center in Germany and are recognized as one of the world's top three design awards alongside Germany's iF and the U.S. IDEA.

The two Choi U (수상) went to Genesis's brand hub, 'Genesis Cheongju', and Hyundai Motor's research platform, 'UX Studio Seoul'. Genesis Cheongju won grand prizes in both the retail design category Choi U (수상) and the space communication category, based on the concept of 'Crafted through Empathy,' which connects Cheongju's craft cultural heritage, such as Jikji and Hanji paper, with the brand's spirit of craftsmanship. UX Studio Seoul, an open-source UX research space for the first time in the global automotive industry, secured grand prizes in interior design and exhibition design categories, along with a Choi U (수상) in the digital solutions category, earning recognition across three categories as a permanent research platform equipped with a modular system.

Hyundai Motor received a total of nine grand prizes. The 'CES 2026' exhibition pavilion, which presented a human-centric AI robotics vision through an interactive experience for visitors, won a grand prize in the exhibition and interior architecture concept category. In addition, 'Hope on Wheels,' a social contribution activity supporting pediatric cancer treatment; 'IAA Mobility 2025,' which unveiled a European small electric vehicle vision; 'UX Studio Seoul Book'; 'Hyundai Heritage Stella & Sonata Retrace Magazine'; and 'Hyundai Onboarding Kit' were selected as grand prize winners.

Kia won a total of five grand prizes. The exhibition 'Heritage in Motion,' which presented the brand's unique DNA and history as a spatial narrative to commemorate its 80th anniversary, won a grand prize. Additionally, 'The Kia EV4 with Musinsa,' which realized a mobility lifestyle through collaboration with fashion platform Musinsa, also received a grand prize.

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*This content was translated by AI.