SKT launches 'Remember the Independence Activists' campaign with AI... develops 10 running courses nationwide

*This content was translated by AI.

On the 10th, SK Telecom announced that it is launching the 'Remember 18,776 Independence Activists' campaign in cooperation with the Ministry of Patriots and Veterans Affairs and the Independence Hall of Korea to mark the 81st anniversary of Liberation Day. The campaign was planned with the clear purpose of remembering the names of independence activists who remain only in historical records within today's daily lives.

This project was carried out by analyzing the records of 18,776 individuals registered at the Electronic Archives of Meritorious Patriots using SK Telecom's proprietary AI foundation model 'A.X K2'. By combining the results derived from AI with location-based data, a total of 10 courses spanning 44.6 kilometers from Seoul to Jeju were completed.

To promote the campaign, SK Telecom CEO Jung Jae-heon, singer Shain, and marathoner Lee Bong-ju personally ran the courses and participated in video production. The video released on SK Telecom's YouTube channel on the 8th vividly conveys the meaning of each course.

Shain, who ran the 'Remember Women Who Led Independence' course prepared in Seoul Jongno-gu, shared his thoughts: "On this path, one can encounter the spirit of women who stood at the forefront not as someone's daughter, wife, or mother, but as subjects of the independence movement." Jeong (CEO), who ran alongside him, added, "I feel the footsteps of female independence activists who broke through the silence imposed by the times and boldly proclaimed independent sovereignty."

Lee Bong-ju, who ran the 'Remember Independence Movements Illuminated by Education' section connecting Seoul Jung-gu and Jongno-gu, stated, "A marathon is completed by those who endure for a long time in silence and do not give up until the end," adding that independence was no different. In addition, musical theater actor Hong Ji-min and Choi Seo-yoon, the great-granddaughter of independence activist Lee Gyo-ok, also contributed by running courses in their respective regions.

General citizens can also participate in the campaign by experiencing all 10 nationwide courses using the running app 'Run Day'. SK Telecom plans to provide participation tickets for the '2026 Infinite Challenge Run in Gyeongju' through a lottery for customers who complete the courses or leave supportive comments on the YouTube videos.

Lee Seung-yeol, head of SK Telecom's Strategy Communication Division, said, "We organized this campaign so that citizens can directly walk and run to remember the names of 18,776 individuals preserved in historical records," and added, "We will continue activities to raise awareness of the footsteps of independence activists in the future."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.