*This content was translated by AI.
On the 12th, Budweiser announced it will host the participatory music party 'BUDXBEATS Sing Along Party'.
The 'BUDXBEATS Sing Along Party' is an audience-led music event where attendees become the stars of the show. Budweiser has planned this event to bring the culture of group singing, typically seen at large-scale concerts and festivals, into club parties, enabling audiences gathered on-site to create a powerful shared energy through music. Unlike conventional performance-based events where spectators passively watch, this party features spontaneous group singing by the audience alongside DJ performances, making audience voices and reactions central to the experience.
Budweiser will hold three 'Sing Along Party' events from August to December this year. Responding to strong support from music fans who participated in last year's event, the company has increased the frequency of the gatherings. The first event in the series will take place on August 14 at Seoul Itaewon club 'SOAP'.
The inaugural event will feature A-TRAK, a world-renowned DJ and turntable champion from Canada, as the main lineup act. As the founder of Fool's Gold Records and a member of the duo Duck Sauce, A-TRAK is set to showcase his unique musical sensibility and style through his DJ performance. Joining him on stage will be domestic and international DJs including AYLA, ROM & BAAWLA, SIN DOGG, FALLENS, and POOL, who will deliver a diverse array of performances.
A distinctive feature of this event is audience participation from the initial planning stage. Attendees can leave comments with song titles and lyrics they wish to sing along with via Budweiser's official Instagram account. Selected lyrics will be announced on the day of the event through posters near the venue and posts on Budweiser's official Instagram. On-site, an event will also be held to select the most enthusiastic audience member as the party's star for a commemorative photo session.
Those wishing to participate can apply through Budweiser's official Instagram account. Depending on on-site conditions at the time of the event, entry may be possible after waiting in line. For more details, please check Budweiser's official Instagram.
Starting with the August event, Budweiser will continue hosting 'BUDXBEATS Sing Along Party' events in October and December. In October, a large-scale sing-along party will be held in the Seomyeon area of Busan, featuring limited-edition T-shirts and various merchandise. The schedule for the December event will be announced later via Budweiser's official Instagram.
A Budweiser brand manager stated, "The moment when people come together to sing the same song is precisely where music's powerful force lies," adding, "Moving forward, we will continue to expand our unique musical experiences that allow audiences to actively participate and co-create the energy of live events."
Through its global brand campaign 'This Calls For A Bud', Budweiser conveys the message that Budweiser cannot be absent from moments when people gather and the atmosphere intensifies. As the official partner of Tomorrowland, the world's largest music festival in Belgium, the company supports Korean artists' entry onto global stages. Domestically, it delivers brand experiences across diverse settings where people immerse themselves in music and share energy, such as through 'Early Bud', a music party enjoyed in urban areas during daytime hours.
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*This content was translated by AI.
