BYD Korea to Meet Consumers Directly at 'EV Trend Korea 2026'

*This content was translated by AI.

BYD Korea will participate in 'EV Trend Korea 2026', held from August 25 to 27 at Seoul COEX, showcasing various electrification technologies and new mobility experiences based on BYD's green vision. The booth, themed "Power of Duality," will introduce technologies behind pure electric vehicles and plug-in hybrid electric vehicles (PHEVs) with different power sources, while also operating a test drive program on-site.

The pure electric vehicle exhibition space features multiple BYD models equipped with core technologies such as the e-Platform 3.0 and Blade Battery. In addition, diverse models and digital signage capable of explaining technical details are displayed to assist visitors' understanding. Of particular note is the plug-in hybrid electric vehicle (PHEV) area, which showcases the mid-size SUV 'Sealion 6 DM-i', featuring BYD's proprietary DM-i technology that delivers both quietness and efficiency typical of electric vehicles. Notably, the Sealion 6 DM-i completed registration under regulations for environmentally friendly automobiles on the 24th, with customer deliveries beginning this week, drawing increased attention.

The BYD Korea booth was attended by Jo In-cheol, President of Passenger Vehicles at BYD Korea, along with various other executives, who completed final preparations to welcome visitors. The booth features exhibits that visually represent the company's technological capabilities alongside actual sales models. It also includes a test drive program, creating an engaging space designed to satisfy visitor curiosity.

Meanwhile, BYD Korea has been participating in nearly all major public events held in Korea, including the Busan Mobility Show held last June and EV Trend Korea. This reflects its cautious yet proactive strategy for entering the Korean market, with direct engagement opportunities for consumers being consistently prioritized.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.